Our website design and development process
We appreciate that commissioning a website might feel like a big step, so in conjunction with the recent examples of work that you can find in our portfolio, we thought it could be useful to provide you with some insight into the way the work and you can expect from our website design process.
Although there might be slight variations based on the exact requirement of a project, overall our design and development process can be broken down in five stages:
- Brief and information collection
- Web design
- Web development
- Content and pre-release
- Website release and training
As your new website is most likely to become one of the most important pieces of your marketing mix (if not the most important one), we like to start our design process by getting to know your activity better and find out what you are trying to achieve with your new website.
Typically, at this stage we will go over the initial brief with you, trying to build a picture of:
- The main website objective (e.g. new branding, accept payment, increase foot traffic to a store)
- The website audience and what makes them tick
- Any content or copywriting requirement
In case of a website re-design, we will also take a look at any existing analytics data to find out what current parts of your site are performing well and those that would need to do better.
Based on the information collected, we will produce a set of concepts for you to choose from. The selected design will then be further refined before being moved to production.
This is the very techie part so we probably will not delve too long on things like HTML5, CSS3, jQuery or .Net C# but suffice to say that this is where your new website will see the day for the first time.
During that stage we test your new website on the latest version of Internet Explorer, FireFox, Chrome and Safari as well as leading mobile and tablet platforms to make sure your business or organisation enjoys the largest audience.
Content and pre-release
At this stage we will add the content you supplied us or we worked together on one and we will upload the new website under a temporary URL where you can safely review it before going live.
Website release and training
Once development is complete and your new website has passed QA with flying colours it will be made available for everyone to see.
To make sure you make the most of this new asset, we will connect it Google free analytics platform – giving you access to near real-time information about your visitor and train you on how to manage your content.
Great! What if I have some more questions?
Feel free to check out our frequently asked questions or contact us by email. Alternatively, if you are located in or around Hastings (Bexhill, Battle, Westfield, Fairlight) or in East Sussex (e.g. Eastbourne, Crowborough, Robertsbridge, Rye), we would happily come over to you so why not arrange for a meeting instead?